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Social Media Analytics

The course is suitable for Decision Makers, Business Development Managers, Strategic Planners, Marketing Executives, Research Staff and Consultants in the domains of manufacturing, service, IT, Pharmaceutical, Retail, healthcare, quality assurance, banking and finance and government.

Course Content

Course Duration 4 days + test (1 day)
The course will be spread across 4 Saturdays + 1 day for test
Every week there will be mandatory assignment submission
A short out of class project to be submitted with-in 1 month of the course (Mandatory for obtaining Certificate)

*Some of the courses if required will be delivered through overseas faculties or online Session.

Course Highlights

  • Six Degrees of separation

  • Influence and measuring influence in social media

  • Social Media analytics and Big Data platforms (Hadoop, Amazon)

  • Detection of cluster and communities in social media

  • Viral Marketing & Social Media

  • Use of R for Network Analysis


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